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What I’ve Done

This is the part where I go into detail about my incredible accomplishments. To sum it up, I’ve used my skills and experience to help people make more money. I’ve written and designed advertising campaigns for clients that have been highly successful. I’ve developed products that have gone from concept to mass retail. I have strengthened brands, armed sales people with strategic, well designed collateral. I improve processes and save clients tens of thousands of dollars. I’ve written and produced witty radio and video. I’ve taken painfully small budgets and found innovative ways to exceed goals; I’ve consistently listened and delivered solid work that’s kept my client relationships strong in spite of strong competition. I managed and trained young designers who have gone on to become creative directors and marketing directors. I charm. I spout ideas. I bring the party. I compete with myself at every turn.

What I Can Do

Strategy fascinates me. Even as a young designer I was tormented when asked to create arbitrary “graphics.” I needed to know the why, the where and the who. In my current role I often propose marketing strategies to clients based on product category research. The challenge comes when its time to execute the strategy. There are so many moving parts and so much communication that needs to be managed to keep things moving forward. The strategy needs to be fluid without being watered down or twisted by egos and setbacks. I want to be the guardian and facilitator. I want to create a path for communication, collaboration and progress.

What I know

I know strategic graphic design. I have a strong command of typography, color and content. Evaluating creative work objectively is something I do well. Advertising and sales communication is a passion of mine. Producing ads and testing is like fishing for a response in the deep water of possibility.