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Med-el makes cochlear implants. They implant an electronic device that threads into the inner ear. The device works with an external component that attaches to the wearer's head with magnets - really miraculous stuff.

Challenge:
Create a new logo that is more aesthetically appealing and current that communicates this complex technology.

Solution:
The current logo uses a line drawing of the device placed between Med and El. I sought to incorporate the logo and the typography into one cohesive mark. I also added an alternative to the traditional logo that used current sound icons to illustrate the technology.